Needing a more compact logo suitable for the guitars' headstock, the founders decided to change the name to Taylor as it sounded more American than Listug. When Radding decided to sell the business in 1974, Taylor, Listug, and a third employee, Steve Schemmer, bought American Dream and renamed it the Westland Music Company. In 1972, at age 18, Bob Taylor began working at American Dream, a guitar-making shop owned by Sam Radding, where Kurt Listug was already an employee. The company was founded in 1974 by Bob Taylor and Kurt Listug. They specialize in acoustic guitars and semi-hollow electric guitars. Taylor Guitars is an American guitar manufacturer based in El Cajon, California, and is one of the largest manufacturers of acoustic guitars in the United States.
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